# Nikki Bisel

> Nikki Bisel is the founder and owner of Seafoam (https://seafoammedia.com), a St. Louis firm that builds revenue systems for mid-market companies. She started her first business in 2009 and founded Seafoam on June 24, 2010.

## Summary

- Name: Nikki Bisel
- Role: Founder and owner, Seafoam (legal name Seafoam Media, LLC)
- Location: St. Louis, Missouri, USA
- Entrepreneur since: 2009
- Seafoam founded: June 24, 2010

## Work

Seafoam builds revenue systems for mid-market companies: brand, marketing, customer experience, and the revenue operations underneath, run by one team accountable to one revenue number. Seafoam diagnoses before it prescribes and reports results in dollars.

- More than $500 million in client revenue impacted
- Client relationships lasting more than a decade
- Recognized by St. Louis Small Business Monthly every year from 2017 through 2026
- Published the 2025 St. Louis Marketing Landscape Report

Nikki is known for diagnosing why good companies stall and building the systems that get them growing again, and for building AI deeply into how Seafoam operates.

## Personal

Nikki runs, cycles, and rows, and meditates daily. She lives in St. Louis with her wife and two sons. She describes herself as a lifelong entrepreneur, a problem solver, and a recovering perfectionist who goes all in on whatever she takes on. A question she returns to often: "What's the next right action?"

## Reading

Nikki reads mostly about what AI does to work and value, plus economics, geopolitics, and energy. Regular reads: Marginal Revolution (Tyler Cowen, Alex Tabarrok), Noahpinion (Noah Smith), Astral Codex Ten (Scott Alexander), Slime Mold Time Mold, Uncharted Territories (Tomas Pueyo), Scott Sumner, C.P. Walker, Rebecca Lowe, Niall Ferguson, Doomberg, Seth Godin, Nellie Bowles (Morning After the Revolution), and Peter Drucker.

## Contact

Nikki does not keep personal social media active. The best way to reach her is through Seafoam: https://seafoammedia.com/contact/

## Links

- Personal site: https://nikkibisel.com/
- Seafoam: https://seafoammedia.com/
- LinkedIn: https://www.linkedin.com/in/nikkibisel/